By Dinobi Ibegbu

Chromatic Narrative of Kerala

Exploring the Semiotics of Color in “God's Own Country”

This project delves into the significant role of color in shaping the cultural landscape of Kerala, India. Drawing upon ethnographic observations, interviews, and visual analysis, this project investigates how colors are semiotically employed across various domains, including architecture, dress, religion, and rituals in Kerala.

Red and Gold in Hindu Temples

Red is often associated with Shakti, symbolizing power and passion. Gold represents prosperity and divinity, found in temple sanctums and deity adornments.

Vibrant Colors in Theyyam

Red represents Bhadrakali and power, while yellow/gold signifies Vishnu, purity and knowledge in these ritualistic performances.

Blue in Maritime Contexts

Blue represents the ocean's vastness and maritime traditions, symbolizing calmness and faith for seafarers.

Green in Islamic Religion

Green, sacred in Islam, represents paradise and tranquility, deeply connected to Kerala's Muslim identity.

More Color Symbolism

Black in Kerala

Black is generally associated with negativity, sadness, and mourning. It is not typically worn during festive occasions and is often avoided in everyday wear; during funerals, it's not necessarily the 'dress code', but a black flag would be raised.

White in Kerala

White is traditionally associated with purity, simplicity, and peace. It is often worn during auspicious occasions and is considered to be a color of 'preciousness'.